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March 21, 2011


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Flint, how about a referral bonus? Would that work on a B2B level? Netflix (a company I greatly admire) has successfully used it on a B2C level. CEOs know other CEOs. Would if work for BillTrust to offer free service for a month if your customer(s) referred others to your service? Just a thought. I have employed this successfully to generate business for my recruiting company.

Dave Brady

I have worked with a vendor who has a frequent buyer program with a catalogue of free stuff including Apple products for buying more of their service. They are also smart by promoting the fact that they give a percentage of profits to charity and name the charity in their on-line newsletter.

Another thing you can give clients is recognition in your newsletter or on the site. We are all starved for encouragement and recognition. Too many companies see only the dollars in the customer instead of the people.


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