• I am the Chairman, CEO, & Founder of Billtrust, the leading provider of Strategic Bill Management Solutions.

Enter your email address:

Delivered by FeedBurner

External References

  • Entrepreneurship Blogs - BlogCatalog Blog Directory

« The Value of the Network | Main | Can someone please invent a better email system? »

May 16, 2008

Marketing On Your Invoice

Businesses that send bills to consumers (B2C) have known for a long time that inserting stuffers or adding a message to your billing statement every month will often result in a 0-2% response rate depending on the offer.  These might seem like low response rates but bill messaging & stuffers are an inexpensive way to communicate and upsell your customer base.  For some reason, most businesses that send bills to other businesses (B2B) haven't caught on to this yet.

Our VP of Marketing, Mitch Rose, has a great post on this here.

The basic theory is that you're paying for the postage and the paper anyway, why not add a message?  It's free, it's being read by your customer, and it may be the only communication you have with them this month.  The only possible reason not to do it is because you're too busy.  I could imagine someone from  marketing bringing this message to the CEO of a company "I'm sorry but I'm just too busy to talk to our customers."  WHAT!!! 

This is the time where I would go with one of my favorite sarcastic motivational lines "Let's set the bar a little lower and we'll pass out shovels."

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2924948/29147222

Listed below are links to weblogs that reference Marketing On Your Invoice:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In